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Video: Jordan Brand “Love The Game”

Jordan Brand pokes a little fun at the NBA lockout in their most recent commercial, playing off of the “Basketball Never Stops” idea.

Despite the lack of a professional season, the lockout can’t keep Dwyane Wade, Chris Paul, and Carmelo Anthony from shooting some hoops and sharpening their skills.  Apparently, the three stars have been playing whenever and wherever, with whomever, they can.  The Jumpman stars are seen playing in everything from the Miami Kiwanis Club League to the NOLA Inter-Parish League and even a Williamsburg pick-up game before competing against one another in Beijing.

As the spot reminds us, “Love the game, no matter what”.

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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