HomeAir JordanJordan Brand Pays Re2pect to Chicago

Jordan Brand Pays Re2pect to Chicago

Jordan Brand Re2pect Chicago

Over his two-decade career, Derek Jeter exemplified and set the blueprint for how to give and earn respect on and off the field. What began as a moment to honor the player’s storied career has evolved into a mindset shared by Jordan Brand athletes across the world: RE2PECT.

Yesterday in Chicago, Jordan Brand began the evolution of RE2PECT by recognizing local leaders and highlighting its message — RE2PECT Above All — across the city.

“It’s an honor to be in my hometown being recognized alongside my father and other amazing leaders from our community,”says Jordan Brand family member and Chicago native Jabari Parker. “The initial RE2PECT campaign was inspiring, and I’m excited to see how that iconic moment has evolved into a mindset shared by me and the entire Jordan Brand family. The people being honored today truly represent what it means to put RE2PECT Above All, which is what I aspire to do on and off the court.”

To celebrate RE2PECT Above All, Jordan Brand, in partnership with Champs, celebrated seven Chicago heroes for their commitment to helping the community and inducted each one to the Champs Sports Wall of Champions.

What began as a moment to honor Jeter has evolved into a mindset shared by all members of the Jordan Brand Family. As the RE2PECT ethos continues to evolve, it will inform new events and product, as well as highlight a new brand campaign. In each, the mentality of respect underscores the universal drive for greatness valued across the Jordan community.

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Jordan Brand Re2pect Chicago

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

Latest News

Related Articles

Get the Latest Sneaker News Delivered

SAVE UP TO 80%

Sign Up for the Sneaker Files Newsletter
SUBMIT
close-link
DON’T MISS OUT!
Subscribe to Our Newsletter

Get the Latest News to Your Inbox
Subscribe
Sign Up for our Newsletter
Sign up to receive the latest sneaker news, release dates, and more.
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Sign-up for exclusive content. Be the first to hear about Convert Plus news.
Subscribe