NikeStore New Releases to No Longer Be Made Available at Midnight

With all of the new policies surrounding new releases at NikeStore, including the twitter RSVP system, the brand made yet another announcement today regarding upcoming releases.

From now on, new releases will no longer hit Nike.com at Midnight EST/EDT, but will instead be made available at 8AM, at the earliest, on the day of the release. This appears to be an obvious attempt to curb the amount of internet traffic on the site, as many people will likely oversleep or altogether forget about a drop. Additionally, it seems possible that some kicks will not have a set time of release and will instead appear on the site an unannounced time.

What do you think of these new policies? Did you try out the new twitter RSVP system for your local spot? How successful was the system? Let us know your thoughts in the replies.

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15 Comments

  3. wtf! shit is dumb. by the time they release in actual store no ones gonna go to nike.com to buy them. everyone who didn’t get them will jus hop on ebay or craigslist. this is just extra EXTRA work.

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    1. not only does anyone not have a twitter… some people, like me, dont even have a nikestore near by to pick shoes up… but either way I never used nike.com anyways

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  6. That is just dumb!!! Oversleep or forget about the release???!!! Really? Most people don’t sleep at all waiting to Nike’s system to reset overnight! So, Nike thinks that the website won’t crash at 8am?!?!? SMDH!!!

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  7. If you think, this is dumb but you would goto ebay you,are dumb as fuck quit buying from resellers idiot get on the site at 8 and do not pay those 300% mark up

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  8. What’s the point it’s going to be the same problem I feel shit should just be first come first serve you snooze you lose if you want a release that bad you’ll put in the effort to get it like I do and I’m not mad at resellers I think its a good investment

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  9. In my opinion its not going to change shit and in all reality with this system people are probably going to bum rush the stores more and create more chaos cause they don’t want to go online and hope they get a pair. Your odds of getting a pair is going to be better at the store if you don’t have an exact time for online release. That kind of change aint a good one to me. But it don’t matter I’m just going to go on a different site and get mine.

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  12. Def pros and cons to both rsvp and 8am release. Nike should just increase the supply or hire security. this RSVP really doesnt let you get a good chance at getting your shoe. and id prefer to stay up til midnight online versus waking up at 7am to make sure im ready for an 8am release. i think this actually helps resellers because it will be even more difficult to get pairs now. it doesnt help that NikeTown Chicago is shut down for a few.

    Reply