NikeStore Launches Twitter RSVP Policy for New Releases

As you may have heard, Nike.com has created a Twitter RSVP policy for upcoming releases.

Previously used on occasion by select Nike flagships and meant to combat the various problems that can arise with Midnight releases for high-profile kicks – including lining up at storefronts, the inevitable crashing of online servers and the issue of resellers – most sneakers with set drop dates (think big-name releases like this weekend’s return of the Air Jordan XII “Playoffs”) will now utilize a Twitter RSVP system in order for customers to secure their pair of kicks. Additionally, by limiting RSVPs to a single pair of kicks, the issue of people copping numerous pairs just to resell them will, hopefully, be somewhat remedied.

Take a look at the press release from Nike and let us know what you think of the new policies.

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Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitterfor launch announcements and frequent updates.

The Twitter RSVP Process:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
  • Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
    1. The product-specific #tag tweeted by the store
    2. The last 4 digits of your State/Passport/Military/School ID number
    3. Your shoe size (limit one).
  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size.  Shoes will be awarded on a “first respond, first serve” basis.
  • Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

  • Store Tweet:
    Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
  • Consumer Response (DM):
    #Electrolime, 4253, 10.5

    (For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

  • One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
  • Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
  • Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
  • Resell or trade of Twitter RSVP confirmation is prohibited.
  • Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
  • Lines will not be allowed to form outside the store for this release.
  • Launch process is always subject to change at any time at the discretion of Nike, Inc.