HomeNikeVideo: Ben Shaffer - Flyknit Technology and Nike Innovation

Video: Ben Shaffer – Flyknit Technology and Nike Innovation

Ben Shaffer, Studio Director at Nike’s Innovation Kitchen, introduces the core principles of Nike Flyknit technology: Lightness, Performance, Formfitting and Sustainability.

“Our goal with Nike Flyknit was to create the ultimate performing product for running. We tested the shoes with marathon runners and got the feedback from them. They all told us they want the comfort of a sock with the performance of the best running shoe. That’s what we have created with Nike Flyknit.”  –  Nike Flyknit Designer and Studio Director from the Innovation Kitchen Ben Shaffer takes us through the inspiration and innovation of Nike Flyknit. 

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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