Jordan Brand went over the top to celebrate the release of the Jordan Melo M8 at the Melo’s M8 NYC Flight Event. Carmelo himself and designer Justin Taylor repeatedly stressed the the Melo M8 is Explosive Performance. Well, the team at Jordan Brand brought those words to life, in a very impressive way. At Pier 54 in NYC, bigger than life images of Carmelo Anthony playing with the Melo M8 were reflected off the water to create a stunning presentation we have never quite seen to celebrate a sneaker release. Truly a work of art.Â
