Tokyo Air Jordan 5 Crep Project

If you have a sneaker cleaning solution, what’s the best way to test your product out and show the future buyers that not only that you stand by your product, but it actually works? You take a hot pair of sneakers and do the unthinkable, jump in mud.

Crep Project made another viral video showcasing the ‘Tokyo’ Air Jordan 5 having some fun in the mud. Although this video may be hard to watch for some, the end result is pleasing. Not only did they submerge the shoes into mud, but they let them sit for 24 hours so you know it was really caked on.

For the daring individuals that aren’t faint at heart, you can watch the full video below and let us know below what your thoughts are on the marketing tactic behind Crep Project.