StockX Campless Dan Gilbert

StockX, the world’s first online consumer ‘stock market of things’ for high-demand, limited edition products launched today from downtown Detroit.

StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products and features a live marketplace where participants anonymously buy and sell limited edition consumer products (such as sneakers) with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and analysis, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.

In addition to Luber, StockX was co-founded by Dan Gilbert, founder and chairman of Rock Ventures and Quicken Loans and majority owner of the Cleveland Cavaliers. Joining Gilbert and Luber in this early-stage investment is prominent high-tech venture capital firm SV Angel and its founder and co-managing partner, Ron Conway, Detroit Venture Partners (DVP), Ludlow Ventures and Courtside Ventures. The company is expected to announce an expanded investor group consisting of several high-profile entertainers, athletes and prominent figures in the sneaker world over the next few months.

To get a better understanding, visit Stockx.com and let us know what you think of the idea below.