As most- if not all- of you are already well aware by now, Jordan Brand is preparing for its release of the all-white Air Jordan III, IV, and IX in celebration of the brand’s Silver (25th) Anniversary. As we also reported, Jordan Brand is making it a little more difficult on those of us who would like to purchase all three pairs because each of the three Air Jordan silhouettes will release from different Jordan Brand retailers across the nation- thus, setting up a real sneaker hunt. However, Jordan Brand is not stopping there. By registering with Jordan Brand to become a member and/or by following the brand on Twitter at, you will also be able to receive clues that will help solve the Sole Seek Air Jordan Hunt and get you what they’re calling a “once-in-a-lifetime prize.” Let the madness begin!

Via Jumpman23.