Día de Muertos’s traditional ofrendas, or altars, serve as the design inspiration behind each of the silhouettes and apparel pieces, with colors, patterns and crafted details nodding to the delicate, handmade artwork of papel picado and flowers typically seen at an altar.
Alongside the juxtapositions and contrasting textures, the pack focuses on intrinsic colors, patterns and materials and employs Marigold — the traditional Mexican flower — as a collecting thread throughout the pack and apparel. A tradition that serves as a reminder of heritage, the Día de Muertos Collection also connects back to the notion of family and has “Para Mi Familia” on the DBreak Type heel, the toe of the Air Jordan 1 and the tee and hoodie graphics.
Nike Day of the Dead Collection Release Details
You can expect the Nike Day of the Dead Collection to release in Mexico on October 8th. A global launch will take place on SNKRS and Nike.com on October 15th. Below you can check out more images which will give you a closer look.
Nike Day of the Dead Collection
Release Date: October 15, 2020