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Nike, Xbox and EA Sports Celebrates Super Bowl LIV with the Air Max 90

Nike Air Max 90 Super Bowl LIV Xbox Madden

Xbox, EA Sports and Nike are celebrating Sunday’s showdown between the Kansas City Chiefs and San Francisco 49ers with a limited-edition custom Xbox One X console, inspired by the special edition Madden NFL 20 x Nike Air Max 90.

The limited-edition Xbox One X features an all-white foundation with speckled red and blue details matching the outsole of the sneakers, representing the EA Sports logo and NFL shield. The iconic Nike swoosh and Madden NFL 20 title can be seen imprinted on the top of the console along with EA Sports infamous tagline, “It’s In The Game”, which is also featured on the shoes’ interchangeable laces. The console comes with two controllers, one red-themed controller and one blue-themed controller, perfectly matching the design of the console and shoes.

A mainstay in the Air Max legacy, the custom Air Max 90s include snaps that can be mixed and matched in different areas of the shoe – allowing for extensive customization – and comes with interchangeable red, white and blue laces.

Starting January 31 at 8:00am PT through February 8 at 7:00pm PT, fans will have the chance to win the console of sneakerhead dreams – all you need to do is retweet the Xbox contest tweet and include the hashtag #NikeMaddenNFL20XboxSweepstakes. One lucky winner will receive the special edition Nike x Madden NFL 20 Air Max 90s, Nike x Madden NFL 20 Xbox One X console plus two custom controllers, and a copy of Madden NFL 20. Please see here for official rules.

Starting tomorrow at 11PM ET, you will have a chance to win the Air Max 90, Xbox One X, matching controllers and a copy of Madden 20 by retweeting and replying to a tweet from the official Xbox account. For those located in Miami can enter for a chance to grab the shoes at Nike Miami via raffle that will start tomorrow, January 31st. Both men’s and women’s sizing will be available.

EA Sports x Nike Air Max 90 Super Bowl
Release Date: January 31, 2020

Nike Air Max 90 Super Bowl LIV Xbox Madden
Nike Air Max 90 Super Bowl LIV Xbox Madden

Nike Air Max 90 Super Bowl LIV Xbox Madden

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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