Instagram is one of the biggest social networks for sneaker heads. Easily you can snap a picture of your favorite pair or what you’re currently wearing. As well, the amount of followers you have seems like it’s a ‘social status’. But how well does the brads do on IG? Not their actual accounts but the amount of likes a particular brand receives across every users photos?
While this seems to be tricky, the people at Kick Posters made a graph showing the number one liked brand on Instagram and according to them, it is adidas. Sure a lot of that could be due to Kanye West signing and releasing multiple pairs with the three stripes brand but don’t forget that they have a huge presence and following in Europe. In second place but by a long shot is Vans while Nike is in third place and followed by Jordan Brand.
The graph below follows brand loyalty. Kick Posters evaluated the amount of likes to follower ratios. As you can see, Vans now holds the number 1 spot with New Balance in second and adidas falling to third. Strangely, Nike Sportswear which wasn’t on the above graph now ranks 9th with Jordan Brand in 10th and Nike in last place.
The last infographic is a bit tricky, it measures each brands total likes versus their average likes and follow ratio. Once again, adidas has out topped every brand. It would appear to us that some companies may need to sit down and see what they are doing wrong or take note from adidas.