HomeAir JordanGo Inside the New Jordan Hongdae Seoul Store in South Korea

Go Inside the New Jordan Hongdae Seoul Store in South Korea

Jordan Hongdae Seoul Store

On August 4, 2017, Jordan Brand opens its first store in Seoul, Korea: Jordan Hongdae.

“The energy and passion we see for sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” says Jordan Brand President Larry Miller. “We hope the new Jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”

Consumers at Jordan Hongdae have access to exclusive customization services (including hyperlocal icons by artist Grafflex for t-shirts) and the new Jordan Super.Fly 2017, which features Nike React.

Jordan Hongdae Seoul Store

Jordan Hongdae Seoul Store

Jordan Hongdae Seoul Store

Jordan Hongdae Seoul Store

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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