On August 4, 2017, Jordan Brand opens its first store in Seoul, Korea: Jordan Hongdae.
“The energy and passion we see for sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” says Jordan Brand President Larry Miller. “We hope the new Jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”
Consumers at Jordan Hongdae have access to exclusive customization services (including hyperlocal icons by artist Grafflex for t-shirts) and the new Jordan Super.Fly 2017, which features Nike React.
