By Oscar Castillo aka Wreckinkickz
As you may know, Sneaker Files has been bringing you an up close in full detail look of the sneaker culture in Chicago and stores including St.Alfred, A.Okay, Solemates and many more.
Now, The sneaker culture has reached more than within its city limits. About 40 Minutes North in the suburb of Gurnee, IL, The sneaker culture shows its accomplishments by reaching towards the suburban area with a new store that opened up January 1st 2007 called Beau monde also known as a Beautiful World that is owned by Aaron, A sneaker and urban fashion connoisseur that’s ready to put the culture on lock in the burbs. The store brings out what many suburban cats haven’t seen and that could only be seen in Chicago or any major city. Beau Monde provides the sneaker culture feel with an innovative perspective that includes Kicks, Fashion, and Hip Hop.
Read the full interview below!
The party jump off included, 2008 Reebok product samples, giveaways, raffles, local brands such as speak easy monkey business and open mic sessions.
I spoke with Aaron, Owner of Beau Monde.
What is Beau Monde?
“Beau Monde stands for beautiful world and what we are trying to do is break out of a market in the city where stores are popping up more and more it seems and just expand and spread the culture as well as keeping it underground and fresh instead of a over saturated mall type clothing that is mainstream”
Kicks x Clothes
“We carry pretty much every major shoe and brands such as Monkey Buziness Décor, Rogue Status, Crooks and Castles and tons more as well as New Era X Beau Monde Collabo Anniversary hat with different color ways and we’ll be definitely changing our brands in and out with something new”
“The turn out was great. We had about 50-60 people waiting outside and it did better than expected. Apparently, Monkey Buziness Décorflipped a lot of their stuff and it was double the turn out than the first time”
-Oscar Castillo aka Wreckinkickz
Address and Links:
5250-5 Grand Ave, Gurnee IL 60031