FILA and New York based retailer, Alumni, have cooked up a collaboration, the Alumni x Fila Overpass ‘Jamaican Beef Patty’.
Though it’s found in most pizzerias and bodegas across the five boroughs, the Jamaican beef patty is a pastry that’s best served by authentic Caribbean bakeries.
“With this collaboration, our mission was to capture the spirit of the neighborhoods we call home by sharing a treat we eat too often. After all, you are what you eat,” explained Jaeki Cho of Alumni. Crown Heights and Flatbush are two of the largest hubs of the West-Indian population in New York City. As a result, at both Alumni locales, Caribbean cuisines are a dietary staple. So it’s no coincidence that for Alumni’s first sneaker collaboration with FILA, Jamaican beef patty became the choice for inspiration.
This Fila Overpass is dressed in a yellow pigskin suede upper. The same coloration is also evident in the molded heel clip and leather sock-liner. While the colorway choice fits the inspiration well, the other product hits are also on point. The toe-box trim features a debossed design similar to that of the beef patty crust. The pair sits atop a white midsole and a translucent outsole, which features an all-over beef patty illustrated print. The brown leather insole represents the filling and features a beef patty logo sandwiched between the FILA and Alumni logos. Additional branding is found on the tongue with the Alumni “A” adopting the FILA font in red and blue, FILA 93 script font is on the counter and the FILA “F” on the collar. Tying the collaboration together, no pun-intended, is the brown and yellow boot-rope laces.
The Alumni x Fila Overpass Jamaican Beef Patty will release on July 9th, 2016 at 12 PM EST. You will be available to purchase at Alumni (298 Utica Avenue, Brooklyn 11213) and online at Alumniofny.com. Retail price is $100.