adidas has initiated yet another lawsuit against Sketchers for ripping off more of the brands sneakers.
adidas has sent out an official statement stating the following:
“We will not stand by and allow others to blatantly copy our products.”
Today, adidas filed another lawsuit against Skechers. We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property. These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference.
We are the leader in footwear innovation, design and engineering, creating high performance shoes for athletes. We are a company of creators and makers who lead the industry to new standards, continually bringing the best in high-quality products to consumers.
This pattern of unlawful behavior and freeloading in the industry is outrageous and must end. We will take every legal measure possible to protect and defend our innovations.
Sketchers has taken adidas’s Springblade model that launched in 2013 and used similar technology across their Mega Flex series, the Mega Blade 2.0 and the Mega Blade 3.0.
Below are a few side by sides of Sketchers vs. adidas models which clearly shows the resemblance between them. This should be an open and shut but let us know what you think.