Jordan Brand has just launched the first chapter of UNITE, a global campaign that celebrates a generation coming together to create impact that goes beyond the game.
The first film to start the campaign celebrates people coming together through the game of basketball both on and off the court and sends a simple message: Impossible Alone. Possible Together. Also featured in the campaign is Jordan Brand athletes Zion Williamson, Rui Hachimura, Kia Nurse, and Jayson Tatum.
Jordan Brand also launched a series of UNITE community events with the first taking place in New Orleans. Zion joined local students to customize the Air Jordan 34. One student will have their pair selected for Zion to wear during the NBA season.