On Oct. 13, more than 12,000 runners took over the streets of Kuala Lumpur in Nike’s first-ever evening race in the city. The race flagged off at 5:30 pm on Jalan Ampang with the route taking runners through the AKLEH highway and past some of Kuala Lumpur’s most iconic buildings such as the Petronas Twin Towers and the Kuala Lumpur Tower.
Along the way, runners were kept entertained by dancers and performances comprising of different musical genres. From the street beats of hip-hop to the energetic sounds of K-Pop music, the runners were spurred on from the very first kilometer.
As runners ran across the finish line and into the race village, they were treated to the sounds of Mizz Nina as she sang some of her most popular hits including “Just Do It” before the country’s top DJ duo, DJ Blink and Goldfish, took to the task of entertaining the runners with a medley of tunes that kept the runners partying and celebrating their achievements.
This year’s Nike We Run KL was won by Shaharudin Bin Hashim, who finished in 34:15:05 minutes in the men’s open category, and Sheela Samivellu, who ended the race in 39:28:05 minutes in the women’s open category. Tunku Abdul Rahman College took home the College and University category and walked home with RM10,000 worth of Nike vouchers and RM10,000 cash while SMK Wangsa Maju Seksyen 2 took home RM10,000 worth of Nike vouchers and RM10,000 cash for the Secondary School Category.
“Every year, we try to bring something different to the table and this year we aimed to deliver just that. We strive to provide a different experience for runners and we wanted to create an atmosphere like no other. Everything from the route to the entertainment to the race village was created to enable runners to have the best running experience,” said Joan Yeoh, Country Marketing Manager of Nike Malaysia.
Nike Malaysia donated RM30,000 to Dignity For Children Foundation. The funds will be used by the foundation to help fund a grassroots sports program for the children, as part of Nike’s commitment to grassroots development in Malaysia.
This year’s Nike We Run KL is part of the Nike We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.
The We Run City 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.
The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and will conclude in Santiago, Chile on Dec. 15. Registrations for the Nike We Run KL this year was met with an overwhelming response as more than 15,000 slots were snapped up within a mere 5 hours after it had opened.