The KobeSystem has finally been addressed by none other than Kobe Bryant.

In this new spot from Nike Basketball, we are given a deeper look into the campaign, as the reasoning behind the KobeSystem logo is finally unveiled and the Black Mamba himself addresses a crowd that includes some of the most successful people in the world, like Richard Branson and Kanye West.

“Where do you go from the top? You go over the top. The KobeSystem: ‘Success for the Successful’ is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.”

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