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Video: Welcome To The #KobeSystem

The KobeSystem has finally been addressed by none other than Kobe Bryant.

In this new spot from Nike Basketball, we are given a deeper look into the campaign, as the reasoning behind the KobeSystem logo is finally unveiled and the Black Mamba himself addresses a crowd that includes some of the most successful people in the world, like Richard Branson and Kanye West.

“Where do you go from the top? You go over the top. The KobeSystem: ‘Success for the Successful’ is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.”

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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