HomeNikeVideo: Nike Flyknit Collective Presents Swinflybaby by Ernesto Neto

Video: Nike Flyknit Collective Presents Swinflybaby by Ernesto Neto

Recently installed at 1948 London, Nike Sportswear presents a video look at Ernesto Neto’s “Swinflybaby” – a Flyknit-inspired work of art.

Performance. Lightness. Sustainability. Formfitting.

“I want people to understand their body, through the relation they have through the work” – Ernesto Neto
Nike Flyknit redefines performance in a near zero waste, incredibly comfortable, reductionist process that is altering the way we look at developing footwear. The characteristics of the Nike Flyknit technology has been applied to the arts through the activation of the Nike Flyknit Collective, formed to offer a place for global innovator to use these key principles and apply and interpret them in a way that connects with local communities.

Leading Brazilian sculptor and artist Ernesto Neto’s unique installation, Swinflybaby, in the courtyard of London’s 1948 space is an introduction to the Nike Flyknit Collective project that will span five cities before concluding in Rio. Here Neto talks of the project and collaboration with Nike and London’s Run Dem Crew on his installation, on display through August 17th, 2012.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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