Shot around the world, Nike presents its film for the “Find Your Greatness” campaign.
Find Your Greatness Film
The film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London. We first join a scene at “London Gym” where a man pumps out crunches during a workout, then go to a rugby match in East London, South Africa, where a boy breaks the line handing off a larger opponent.
In Little London, Jamaica, a female boxer works the pads with consummate skill and precision. In London, Ohio, we see a close up of a focused young baseball player catch the ball and throw it to first base in one seamless action. While each athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.
“The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications. “Nike’s co-founder Bill Bowerman said, ‘If you have a body you’re an athlete,’ and that’s a really compelling insight for all athletes as we celebrate great sporting moments this summer.”
As the athlete stories unfold, the film voiceover emphasizes that greatness is not simply reserved for the superstar athlete, but is inherently a part of what we can all aspire to and achieve. Whether that means finishing a first marathon in London, Canada, or a female Muslim team sharing a celebratory huddle on a soccer pitch at London School, Qatar, or passing under London Bridge over Lake Havasu, Arizona, in the heat of a first triathlon.
In effect, greatness has no fixed address but is a place where every athlete can achieve their own personal success and shape their own definition.
As the film reaches its climax we are reminded of the power in seemingly everyday moments from a young girl performing flips in her front garden to the crescendo of a young boy deliberating a first jump from a high diving board into a pool – a defining moment for him that ends in a final leap into his own moment of greatness.