Fresh from Nike Basketball is a new video highlighting LeBron James’ signature Nike LeBron X.

Ten years of hard work and innovation have led to this moment.

The LeBron X+ features a full-length visible Nike Zoom unit designed specifically for LeBron and delivers a perfect combination of impact protection and responsiveness needed to ignite and finish with force on the fast break.

When you’re in attack mode, the shoe’s super-strong, ultra-lightweight Flywire cables—designed to move naturally with the body—tighten to enhance support and lockdown.

Together, the LeBron X+ becomes unbreakable. Much like the King’s game.