HomeAdidasVideo: NASHMONEY x adidas adiPower Barricade 'Social Media'

Video: NASHMONEY x adidas adiPower Barricade ‘Social Media’


NASHMONEY recently linked up with adidas to customize the brand’s adiPower Barricade to celebrate the interaction of social media with the 2012 Summer Olympic Games in London.

London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we’ve tech’d-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It’s the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012.

You pick the moment, we customize, you win the shoes. Tell us your most ‘all in’ moment from the games to win a unique pair of 2012 footwear here:http://a.did.as/Mcu2x6

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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