Jordan Brand has fully supported the Melo M8 since day 1 with everything from the NYC Flight Event to the Post-Up App to the Spike Lee and “NY Knicks” Spiz’ike-assisted scavenger hunt.

The company event went so far as to create a pop-up installation at 159 Bleecker Street in NYC.  The display illustrated the explosiveness of the Melo M8 and served as an art installation/information center for the kicks.

If you missed out on Flight Lab 159, you can take a look inside via the video courtesy of Game Seven Marketing.