HomeReebokVideo: Alicia Keys on the Reebok Classics Partnership

Video: Alicia Keys on the Reebok Classics Partnership

After announcing its partnership with Alicia Keys last week, Reebok Classics presents this video highlighting the upcoming releases.

On September 5, 2012 we announced our exclusive partnership and design collaboration with 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian, Alicia Keys! Alicia has been working with our product design teams on every aspect of her collection, from picking her favorite Reebok Classics silhouettes to selecting materials and colorways. 

“Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.” — Alicia Keys

Watch the video to hear more from Alicia on the partnership and all of the exciting things to come!

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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