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Style plays a significant role in who Kendrick Lamar is. Through character and staying true to his roots, his devotion to just that has landed him a spot in adidas Originals‘ latest video feature highlighting the launch of their new boots collection. Filmed on location in many historic parts of New York City, we take a look at the breakthrough rapper from Compton, California as he shares his inspiration and what originality means to him.

What does originality mean to you? Check out this cool video below and stay tuned for more from the adidas Originals Boots Collection.

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