The latest video from adidas Originals highlights Melbourne’s Saint Cloud.

In 2010, bike enthusiast Nick Mahoney opened a store that has become a hub among the Melbourne cycling community. Saint Cloud has since gathered a crew of likeminded cyclists who together focus on progressively growing the Melbourne cycling scene. Saint Cloud aims to transcend the typical consumer based retail outlet, and create a space where all types of bike owners feel at home. adidas Originals spent the day with their crew and got to see how they #represent.