As a part of the brand’s “All In” campaign featuring nine different sneaker customizers, the brand presents this video detailing the construction of some custom kicks inspired by David Beckham.

Born and raised just 2 miles from the Olympic stadium, David Beckham is a British hero. He’s seen the area develop from industrial beginnings to the incredible site that it is today.

To celebrate this, we’ve customized a unique pair of red 2012 Feather 2 shoes for him. These shoes mark the start of the games and the first in a series of red performance shoes customized with moments from the games. All in. All 2012.

You pick the moment, we customize, you win the shoes.

Tell us your moment here: