Hard work, determination, commitment, overcoming adversity — these traits characterize the elite athlete. Brandon Jennings, Under Armour’s first b-ball signee, understands that all of the aforementioned characteristics are necessary for success at the NBA level. Since a delayed draft day appearance and a dubious phone call to Joe Budden, BJ’s been hard at work improving his outside shot. Learn more about this swagger and hellacious workout in the commercial above. Expect to see Under Armour’s basketball line on shelves in 2010.

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