Reebok Signs Ariana Grande

Reebok is signing more entertainers to the line and recently they announced the addition of singer Ariana Grande. She will be the brands new ambassador.

Information comes from WWD, who has said that the deal will run for a year and utilize her social media following. Her Instagram alone has 113 million followers.

“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality, and push boundaries,” Grande said. “I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by.”