Puma has just unveiled the new Day of the Dead Pack in celebration of the widely observed ‘El Día de Los Muertos’ festival in Mexico that honours departed loved ones. Drawing inspiration from the iconic skull figures known as Calacas, the pack symbolizes a colorful, reunion of the living and the dead in contrast to a sombre day of mourning.
Observed in Mexico and around the world, ‘El Día de Los Muertos’ is renowned for its unique celebration and joyful atmosphere. The two day event invites the souls of the departed back to reunite with their loved ones in a joyful celebration of ther life. Traditions include building private altars called ofrendas, honoring the deceased using calaveras, aztec marigolds, and the favorite foods and beverages of the departed, and visiting graves with these as gifts.
The Day of The Dead pack offers new iterations of four PUMA classics with intricate jacquard material uppers in black with a standout colorful skull and flower allover design. Each sneaker is completed with a black suede PUMA Formstrip and overlays.
The Puma Day of the Dead Pack is scheduled to release on October 19th at Puma stores, Puma.com and other select lifestyle retailers across the globe.
Puma Roma DOTD FM – $90
From the PUMA Archive in 1968, this lightweight iconic training shoe was equipped with comfort enhancing features such as a thick padded tongue and or thopedicarch supports. The Roma Day of The Dead FM offers an intricate textile upper in black with a standout colorful skull and flower allover pattern. The look is completed with a classic black suede PUMA Formstrip and overlays.
Puma Basket Classic DOTD FM – $85
One of the PUMA sneakers that declared a new era on the court, the PUMA Basket won over the hip-hop scene in the 70s with its street styling and ultimate comfort. The special edition Basket Classic Day of The Dead FM offers an intricate jacquard upper in black with a standout colorful skull and flower allover pattern. The look is completed with a classic black suede PUMA Formstrip and overlays with a Whisper While midsole.
The Basket Classic DOTD FM is also available in Junior, Preschool and Infant sizes.
Puma Platform DOTD WN’S FM – $120
The PUMA Platform mid is sure to elevate your style for every occasion. Drawing inspiration from the grunge fashion movement of the 90s, the PUMA Platform is back. Featuring a black up jacquard per and stacked Whisper White outsole, the PUMA Platform Day of The Dead Women’s is completed with a standout colorful skull and flower allover design. The Platform’s look is completed with a black suede PUMA Formstrip and overlays.