HomeOther SneakersPony Announces Joey Bada$$ as Creative Director

Pony Announces Joey Bada$$ as Creative Director

Pony Joey Badass

Pony announces today the natural evolution of Joey Bada$$ from campaign star to the brand’s their first-ever Creative Director.

Launching his debut capsule collection with the brand (+ first footwear collaboration ever now available at Urban Outfitters, Zumiez and PONY.com), Joey worked with the PONY team to concept, design and style the four-piece capsule collection featuring “Pro Era” colors and design elements in addition to the classic PONY chevron.

The campaign images captures his natural style, how Joey is a “Product of New York” and his native borough of Brooklyn – locations like Sweet Chick, Prospect Park and surrounding areas.

The initial collection, “Pro Era” premium suede collection, will be available on Monday, December 18, 2017 in the following colorways: Red, Green and Yellow at Urban Outfitters and urbanoutfitters.com for $75 USD. An additional Rich Burgundy style, the Bada$$ model, will be available in February 2018.

Pony Joey Badass

Pony Joey Badass

Pony Joey Badass

Pony Joey Badass

Pony Joey Badass

Pony Joey Badass

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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