Elite runner Eliud Kipchoge — the fastest marathoner ever — will attempt to break the world record of 2:02:57 in Berlin on September 24. He will be wearing a special custom edition of the Nike Zoom VaporFly Elite which Nike is releasing.
Using a carbon fiber plate tuned for performance needs along with “Beyond the Limits” on the lateral side, “EK” on the medial side and a sockliner top cloth printed with his wife, daughter and sons’ names.
To unlock access to purchase one of 99 pairs of the Nike Zoom Vaporfly Elite (available to Nike members in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, Luxembourg and the United Kingdom), complete a Just Do It Sunday run anytime on September 24 with the NRC app. People who do that will be notified through their NRC app when the Nike Zoom Vaporfly Elite becomes available on September 27 for 500 Euros.
For Nike members in Berlin, there will be a limited opportunity to purchase the Nike Zoom Vaporfly Elite in the Berlin Store (Tauentzienstrasse 9, 10789) on September 23.