HomeNikeNike's First 2016 Olympic Commercial Stars Newborns

Nike’s First 2016 Olympic Commercial Stars Newborns

Nike Unlimited Future Olympic Commercial

As we are all getting ready for the Olympic Games, Nike has just unveiled their first commercial. Newborn baby athletes will receive their first inspirational pep talk to help them on their way to sports greatness.

The road to greatness is a long one, made up of staunch determination, inevitable struggles and hard-won triumphs. Nike applauds the perseverance of the world’s greatest athletes and underscores a summer of sport with its “Unlimited Campaign,” which extends the brand’s recent series of athlete shorts and encourages everyone to embrace an “unlimited” mindset.

The company also profiles a number of its premier athlete and new performance innovations, detailing in-depth the resolve that victory requires.

“Unlimited Future” was created by Wieden+Kennedy. The film was directed by Damien Chazelle and stars American actor Bobby Cannavale. Athletes Neymar Jr, Serena Williams, LeBron James, Mo Farah and Zhou Qi are represented.

Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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