HomeNikeNike Sortswear Presents 'What The Max'

Nike Sortswear Presents ‘What The Max’

Nike Sortswear Presents What The Max

“Nike Sportswear is launching the ‘What the Max’ Collection in Summer ’12, including the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse. All three feature Hyperfuse technology in bold neon color pops to highlight the innovation.

The Nike design team first introduced Hyperfuse construction to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse and the performance technology is brought to life on the past, present and future of Nike Sportswear icon models.

Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

This construction method allows Nike designers to shed weight without compromising strength. Its modern, minimalist aesthetic lives on with these bold executions for Summer ’12. The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse launch globally beginning this month.”

Stay tuned for a detailed look at each pair from the “What The Max” collection.

LATEST VIDEO

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

Latest News

Related Articles

Get the Latest Sneaker News Delivered

SAVE UP TO 80%

Sign Up for the Sneaker Files Newsletter
SUBMIT
close-link
DON’T MISS OUT!
Subscribe to Our Newsletter

Get the Latest News to Your Inbox
Subscribe
Sign Up for our Newsletter
Sign up to receive the latest sneaker news, release dates, and more.
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Sign-up for exclusive content. Be the first to hear about Convert Plus news.
Subscribe