Nike Flyknit Collective London – Performance

Nike Flyknit Collective London - Performance

After a look back at day 1, Nike Stadiumsย has a full recap of the week-long “Performance” workshop as a part of the Nike Flyknit Collective at 1948 London.

This week was the fourth and final Flyknit Workshop at 1948.

Centred around the Flyknit benefit of โ€œPERFORMANCEโ€, the workshop was hosted by United Visual Artists, who were joined byย Nikeโ€™s Studio Director of the Innovator Kitchen Ben Shaffer, along with local creative performers:ย choreographer Ella Robson, gymnast Michael Standen and 1948 sports club Yogaflex teacher, Colleen Meier.

Participants spent a week with the innovators working on understanding the Flyknit benefit of Performance and expressing it as a personal performance โ€“ a choreographed sequence of movements on UVAโ€™s trampolines. Working on the theme of the human body and body performance, they had the privilege of testing and tweaking the light and sound for UVAโ€™s final art installation.

After an introduction to the Flyknit Innovation from Ben Shaffer on the first day of the workshop, participants were set up on Nike Fuelband and encourage to monitor their personal performance via NikeFuel.ย The group exchanged thoughts and ideas with the innovators about the benefits of Nike Flyknit in a think tank discussion with a particular emphasis on performance, and its application to both creative and sporting endeavours.

Matt Clarke of UVA said: โ€œWeย started out creating traditional light performance for shows. Over the yearsย weโ€™ve tried to mix up how we experience performance by allowing the audience toย perform, too. Weโ€™re interested in the grey areas that merge the two.โ€ ย ย Designing shoes at Nike is, as Shaffer points out, all about pushing performance.ย โ€œTheย collaboration side of things is extremely important within Nike, and essentialย in enabling us to consider performance in an entirely different way. We workย with athletes including Paula Radcliffe and Abdi Abdirahman to help them to deliver theirย best performance.ย Weโ€™re also inspired by what you deliver, and we hope that Flyknit can inspireย you.โ€

The second day was dedicated to sports and research. The participants began with a talk by Alexandros Tsolakis, a senior designer from UVA, on what performance means to UVAโ€™s practice in digital art. Alexandro introduced the Aske Gardens art installation and gave the group a brief โ€œto create body movements on the trampolines that will help us to get the best performance out of the art piece.โ€

The participants were then taken on a behind-the-scenes visit to a performance rehearsal at Exhibition Road, South London by Ella Robson. Ella encouraged the group to think about the feeling they want to convey with their personal performance. They then came back to 1948 and did a yoga session with 1948โ€ฒs own Yogaflex sports club leader, Colleen Meier. โ€œThink about how your balance and positioning in Ashtanga Yoga and extend that to your performance on the trampolinesโ€, Colleen told the group.ย ย  โ€œYoga is about breathing and being in the here and now, all of which helps you to focus on performance.โ€

The following two days were about putting their research of the different means of performance into practice.ย How does your body movement affect perception? What does it mean to perform digitally? How can performance be individual and collaborative? How does your movement affect UVAโ€™s art installation and what can we do to make it more performative?ย The group considered the answers to all these questions and then began working with Ella Robson to choreograph short piece on the UVA trampolines.

The insights provided by the innovators proved crucial to the participantsโ€™ final sequences โ€“ and the participantsโ€™ sequences in turn informed the final preparations for the launch of UVAโ€™s installation at Aske Gardens.ย โ€œThe three trampolines act as one instrument. I need to learn how to play this instrument โ€“ and I need you to help meโ€ said choreographer Ella at the start of the week. By Friday, she had gained some invaluable insights for her own choreography:ย โ€Iโ€™m really impressed with the work theyโ€™ve done this week โ€“ I think theyโ€™ve really explored the technology and itโ€™s given me such a brilliant idea of what I can do with it.โ€ This sentiment was echoed by UVAโ€™s Tieman Rapati: โ€œThe group have really embraced the technology and explored its full capacities, which has been rewarding to watch and also so valuable to us at UVA.โ€

After the all the physical training and testing activity of the trampolining, Friday was a day for showcasing their pieces. The students took to the interactive trampolines one last time to perform their final sequences in front of the class. Having had their pieces both videoed and photographed, each group member was able to take home their best shot, printed and framed.

Later in the evening, the Performance students returned to 1948 to celebrate their achievements alongside all the participants from previousย workshops. Together, they celebrated the culmination of an amazing month of creativity and sports โ€“ all inspired by benefits of the Nike Flyknit technology.

Nike Flyknit Collective London - Performance

Nike Flyknit Collective London - Performance

Nike Flyknit Collective London - Performance

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