HomeNikeKobe, OBJ, Giannis, Kevin Hart and More in Nike’s ‘Choose Go’ Ad

Kobe, OBJ, Giannis, Kevin Hart and More in Nike’s ‘Choose Go’ Ad

Nike Epic React Choose Go Ad

Featuring the Nike Epic React, Nike’s latest film “Choose Go” contemplates an age-old question: What would happen if the world stopped spinning? Humorous responses come from basketball legend Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more.

The combination of elite athletes, actors and hundreds of extras made for an often-chaotic film schedule. Nye, for example, delayed filming more than once to double-check calculations regarding the momentum the average person would need to contribute to actually get the earth moving. Meanwhile, Manqi proved to be anything but average — outrunning the drone tasked with filming her, necessitating multiple takes to capture the requisite footage.

Additionally, Nike will host physical and digital runs in cities from Los Angeles to Paris and Tokyo to Buenos Aries on April 22.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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