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Nike Epic React Choose Go Ad

Featuring the Nike Epic React, Nike’s latest film “Choose Go” contemplates an age-old question: What would happen if the world stopped spinning? Humorous responses come from basketball legend Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more.

The combination of elite athletes, actors and hundreds of extras made for an often-chaotic film schedule. Nye, for example, delayed filming more than once to double-check calculations regarding the momentum the average person would need to contribute to actually get the earth moving. Meanwhile, Manqi proved to be anything but average — outrunning the drone tasked with filming her, necessitating multiple takes to capture the requisite footage.

Additionally, Nike will host physical and digital runs in cities from Los Angeles to Paris and Tokyo to Buenos Aries on April 22.

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