By now you should have already known that Nike did not release the Air Jordan 7 and Air Jordan 1 Low N7. According to the Tweet they sent out with the following: “The @NikeN7 Air Jordan 7 Retro and Air Jordan 1 Retro Low will not launch on ”
First, it should come as no surprise that another highly anticipated release was canceled. What’s worse is it literally came last minute. With the Chicago Air Jordan 1 and Pinnacle they at least told a day ahead of time, which in our opinion is cutting it close. The date stamped on their tweet was at 8:10 AM, that’s an hour and 10 minutes past the usual release time.
Of course the responses were classic and most upset, seemed to also expect it. This was easily the best response tweet:
@nikestore that hyped only worked for the Chicago's. Stop it fam
— Mic Nice Aka Mr Nice (@MicNice) June 3, 2015
You might remember that Nike blamed ‘bots’ for the Chicago and Pinnacle release delay, but many (us included) saw it as an excuse. Bots have been in the game for a long time and all of a sudden they cancel the release a day before? It’s not like they forgot the release date. Many have thought this was a marketing ploy to drive hype, but the Chicago 1s doesn’t need it. If they follow the blogs, twitter or ever read forums (which they have in the past) they would know the shoes sell themselves.
Another reason for the multiple delays (this isn’t the first, second, third or even fourth) is the strike that’s going on which delays shipping. As a brand, Nike doesn’t want to come out and say “yes our workers are on strike because of blah blah blah and that’s why you’re not getting your sneakers on time.” So an easy cop out is blaming the bots.
It’s actually smart of them to do if you think about it. Everyone blames bots for the reason of them not getting sneakers, which we agree with. Bots do hurt the game, but we know that Nike pointing the finger at them was just to pass blame.