On April 15, Nike By You will undergo a transformation. Out with the old (the traditional Nike iD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel. The first drive of the upgraded tech will highlight the sole-swapping Nike Air Max 720/95 Heron Preston By You and allow a whole bunch of new customization options.
Launching with Heron Preston is a natural fit. The designer, a former Nike employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of Nike design — sunglasses and a new footwear silhouette, to date.
With the Nike Air Max 720/95 Heron Preston By You, Preston’s historic love for the Nike Air Max 95 (it was the first Air Max he owned) matches up with an excitement for the Nike Air Max 720 that is bolstered by engaging in something Preston himself is personally hyped on: customization.
You can expect the Nike Air Max 720/95 Heron Preston By You to release via the builder form on April 15th through April 22nd.
“NikeiD was a first-of-its-kind experience from a brand that allowed consumers to take their product and make it their own. Early on, I was able to put my own spin on an iconic classic, the AF1,” says Preston. “Today, the capabilities are being pushed so far.”