Nike has unveiled the Adventure Club which is a subscription service which will allow parents to swap out Nike or Converse shoes for new ones as they grow.
The Nike Adventure Club serves kids through sizes 4C to 7Y. (That’s roughly from age 2 to 10.) You can choose from three tiers of subscription services, ranging from four pairs a year to 12 pairs a year. You’re free to upgrade, downgrade or pause your subscription at any time. You can also pick between 100 different sneaker styles, ranging across the spectrum of performance and sportswear.
If you like the shoe, you can keep the pair. If you’re ready to replace it, send it back and Nike Adventure Club will either donate or recycle the returned sneaker.
This subscription service starts on August 12th and for parents interested in signing up, click here.