New Balance x Atmos – Face Off

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Brian Betschart

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New Balance x Atmos - Face Off

Atmos and New Balance have conjoined on a new project which is called “Face Off”. As we can see, this looks like a normal collaboration that Atmos put together, but what is being labeled as “Hypercolor”, and will change with heat. Releasing in mid July, and will be available at Atmos New York and Japan. Via Sneakerfreaker.


New Balance x Atmos - Face Off
New Balance x Atmos – Face Off

New Balance x Atmos - Face Off
New Balance x Atmos – Face Off

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Brian Betschart

Brian Betschart

Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.