HomeNew BalanceNew Balance Opens Second Experience Store in Shanghai

New Balance Opens Second Experience Store in Shanghai

To continue with their plans of opening 10+ experience stores in major cities across China, New Balance have opened their second Experience store, this time in Shanghai on Huai Huai Road. The store features walls and walls of running history, to promote the activity that will eventually lead to the 6km Run across China. The key feature of the store is the ceiling, which showcases the brands past, present, and future of running and their huge part in it. The store is full of heritage as well as NB products, so if you happen to be strolling on Huai Huai Road, then be sure to stop by with your camera ready.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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