HomeAir JordanJordan Brand's "Nightmares Never Sleep" Feature and Commercial

Jordan Brand’s “Nightmares Never Sleep” Feature and Commercial

As part of Jordan Brand’s national campaign, entitled “Become Legendary,” the brand has released its latest chapter known as “Nightmares Never Sleep.” This chapter includes a commercial and online feature showcasing JB’s newest athlete, Dwayne Wade, with the Air Jordan 2010. The online feature not only looks cool, it actually involves its viewer in four interactive tasks testing strengths that any legit ball player needs. Be sure to check out the interactive site online here, as well as the dark, trippy commercial during a basketball game such as the Spurs/Blazers game going on at the moment.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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