Jordan Brand has unveiled the new Fragment collection which features the Air Jordan 3, Air Jordan XXXV (35) and the Jordan Air Cadence as well as matching apparel.
Fujiwara’s take on the Air Jordan III mirrors the understated approach to classic footwear that he’s made his signature. With ode to the 2004 Orca pack, the III is presented in a simple black and white scheme with balanced branding. The heel counter showcases a bold Fragment logo read through a transparent Jumpman. Its set-up celebrates Fujiwara’s love of the Jumpman logo, which first appeared on the Jordan III, and with the overlay of brand marks initiates a new aesthetic cue.
Presented with a neutral grey base, the Jordan Cadence reprises the Jordan III’s heel Air unit. The style matches neatly with the P.E. mood of the apparel: a simple, everyday vibe with a modern twist.
“This is also something new for Jordan, and I was really interested in doing this shoe,” says Fujiwara. “Before this, we did an HTM — the Jordan Trunner NXT React. Since then, I’ve been interested in doing some of Jordan’s running and lifestyle shoes.”
All three shoes include a discrete tooling code on the midsole, a common feature of Fragment Design collaborations, marking model and season.
Jordan Brand Fragment Collection Release Details
You can expect the Jordan Brand x Fragment collection to release globally on September 17th. The Fragment x Air Jordan 35 will release on October 28th. Below you can check out more images which will give you a closer look.
Jordan Brand x Fragment Collection
Release Date: September 17, 2020
Fragment x Air Jordan XXXV
Release Date: October 28, 2020
