Fujiwara’s take on the Air Jordan III mirrors the understated approach to classic footwear that he’s made his signature. With ode to the 2004 Orca pack, the III is presented in a simple black and white scheme with balanced branding. The heel counter showcases a bold Fragment logo read through a transparent Jumpman. Its set-up celebrates Fujiwara’s love of the Jumpman logo, which first appeared on the Jordan III, and with the overlay of brand marks initiates a new aesthetic cue.
Presented with a neutral grey base, the Jordan Cadence reprises the Jordan III’s heel Air unit. The style matches neatly with the P.E. mood of the apparel: a simple, everyday vibe with a modern twist.
“This is also something new for Jordan, and I was really interested in doing this shoe,” says Fujiwara. “Before this, we did an HTM — the Jordan Trunner NXT React. Since then, I’ve been interested in doing some of Jordan’s running and lifestyle shoes.”
All three shoes include a discrete tooling code on the midsole, a common feature of Fragment Design collaborations, marking model and season.
Jordan Brand Fragment Collection Release Details
You can expect the Jordan Brand x Fragment collection to release globally on September 17th. The Fragment x Air Jordan 35 will release on October 28th. Below you can check out more images which will give you a closer look.
Jordan Brand x Fragment Collection
Release Date: September 17, 2020
Fragment x Air Jordan XXXV
Release Date: October 28, 2020