Jordan Brand’s first European store, Jordan Bastille, is a pinnacle retail experience that celebrates the performance, style and soul of the brand. It is located at 12 rue du Faubourg Saint Antoine, in the 12th arrondissement of Paris.
In partnership with Foot Locker, the store offers premium Jordan Brand products, services and experiences under one roof, creating a retail destination for all athletes in France and Europe looking for the perfect blend of performance and style. The Jordan Flight Lab allows fans to wear-test the latest Jordan footwear innovations in an immersive environment under the guidance of in-store athletes. In addition to store-exclusive designs, Jordan Bastille’s Atelier Jordan service offers consumers the ability to personalize a range of sneakers and apparel in a premium customization experience.
Visitors to Jordan Bastille are immersed in the performance universe of Jordan with a wall presenting performance footwear for Basketball and Athletic Training. The legend of Michael Jordan is presented through a genealogy exhibit of Michael’s iconic footwear, from the 1985 Air Jordan 1 through the recently released Air Jordan XXX1.
Additionally, references throughout the store honor Jordan Brand moments that have helped shape France’s unique streetwear and basketball culture.