HomeAir JordanGo Inside the Largest Jordan Brand Store in Asia

Go Inside the Largest Jordan Brand Store in Asia

Jordan 9 Guanghua Jordan Brand Store

Jordan Brand entered mainland China for the first time in 1997. In the 20 years since, fans in Greater China have embraced the brand and inspired it with their passion for Michael Jordan’s legacy and the game of basketball. Now, the brand celebrates two decades in greater China with the opening of Beijing’s Jordan 9 Guanghua, the largest Jordan Brand store in Asia.

“With its unique basketball and sneaker culture, Beijing is a natural fit for the brand’s presence in China,” said Larry Miller, President of Jordan Brand. “We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture, but also inspires the future.”

Jordan 9 Guanghua, which opened with a special ceremony on July 15, will serve as a key source for pinnacle products and personalized Jordan experiences in mainland China. As part of the opening, consumers who visit will be able to sign up for store services and participate in unique product drawings, including leveraging social media to gain special access to launches.

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Jordan 9 Guanghua Jordan Brand Store

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

Latest News

Related Articles

Get the Latest Sneaker News Delivered

SAVE UP TO 80%

Sign Up for the Sneaker Files Newsletter
SUBMIT
close-link
DON’T MISS OUT!
Subscribe to Our Newsletter

Get the Latest News to Your Inbox
Subscribe
Sign Up for our Newsletter
Sign up to receive the latest sneaker news, release dates, and more.
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Get the Latest News to Your Inbox
Subscribe
Sign-up for exclusive content. Be the first to hear about Convert Plus news.
Subscribe