Jordan Brand entered mainland China for the first time in 1997. In the 20 years since, fans in Greater China have embraced the brand and inspired it with their passion for Michael Jordan’s legacy and the game of basketball. Now, the brand celebrates two decades in greater China with the opening of Beijing’s Jordan 9 Guanghua, the largest Jordan Brand store in Asia.
“With its unique basketball and sneaker culture, Beijing is a natural fit for the brand’s presence in China,” said Larry Miller, President of Jordan Brand. “We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture, but also inspires the future.”
Jordan 9 Guanghua, which opened with a special ceremony on July 15, will serve as a key source for pinnacle products and personalized Jordan experiences in mainland China. As part of the opening, consumers who visit will be able to sign up for store services and participate in unique product drawings, including leveraging social media to gain special access to launches.