HomeSneaker WorldJay-Z Buys Out BBC?

Jay-Z Buys Out BBC?

A while back, NIGO sold A Bathing Ape to I.T. from Hong Kong. Thus, several fans immediately got to wondering what would happen to NIGO and Pharrell’s Billionaire Boys Club. Rumor has it that Jay-Z reportedly purchased the licensing rights to produce and distribute all things BBC. However, it seems as though that was mere hyperbole because the latest bit of news says that Jay-Z is simply going to be a partner of the brand from now on. Either way, it seems as though we might be seeing some Jay-Z influenced BBC products soon. How do you feel about this possibility?

Via GQ.

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Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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