A while back, NIGO sold A Bathing Ape to I.T. from Hong Kong. Thus, several fans immediately got to wondering what would happen to NIGO and Pharrell’s Billionaire Boys Club. Rumor has it that Jay-Z reportedly purchased the licensing rights to produce and distribute all things BBC. However, it seems as though that was mere hyperbole because the latest bit of news says that Jay-Z is simply going to be a partner of the brand from now on. Either way, it seems as though we might be seeing some Jay-Z influenced BBC products soon. How do you feel about this possibility?

Via GQ.