First Look: Athletic Propulsion Labs


    For $300, Athletic Propulsion Labs is selling a cool looking shoe that “instantly” improves the wearer’s vertical leap. That is bold talk from a start-up company that is still relatively obscure in most shoe circles. (And if the MagicExtender pills that I purchased from an Interwebz start-up are any indication, things that boast “instant” improvement should be wholly and comprehensively scrutinized and never trusted.) Pair that with a technology called Load N’ Launch, which sounds more like a sexual foray than an energy return system, and APL’s intent here seems to be “instantly” dubious. What are your thoughts? Launch into a discourse in the comments section below!

    Via Soul Collector.