HomeFirst Look: Athletic Propulsion Labs

First Look: Athletic Propulsion Labs

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For $300, Athletic Propulsion Labs is selling a cool looking shoe that “instantly” improves the wearer’s vertical leap. That is bold talk from a start-up company that is still relatively obscure in most shoe circles. (And if the MagicExtender pills that I purchased from an Interwebz start-up are any indication, things that boast “instant” improvement should be wholly and comprehensively scrutinized and never trusted.) Pair that with a technology called Load N’ Launch, which sounds more like a sexual foray than an energy return system, and APL’s intent here seems to be “instantly” dubious. What are your thoughts? Launch into a discourse in the comments section below!




Via Soul Collector.

Brian Betschart
Brian Betschart
Founder and Editor of SF, Brian is considered an expert when it comes to sneakers. Collecting since he was in elementary school, his collection has grown to over 500 pairs and counting. Brian has published articles since 2004, and in 2006, he decided to create Sneaker Files.

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