Diadora is going back in-time to revisit the 1988 Seoul Olympics. The end result is the Diadora ‘From Seoul to Rio’ Collection that features 7 different sneakers by 7 different stores across Europe and the United States.
The Euro group embraces the Diadora IC4000 model and consists of the following shops: 24 Kilates (Barcelona), Hanon (Aberdeen), Patta (Amsterdam) and Solebox (Berlin). Representing the US of A are Concepts (Boston), Kith (NYC) and Packer Shoes (NYC). All three US stores have added their finesse to the Intrepid runner.
Each of the Diadora IC4000 will feature new materials and colors while connecting with the 1988 Olympic Games. As well, they connect with Diadora’s DNA and their running heritage.
Each pair from the collection will be available in Unisex sizing and limited to 500. There is an exception, the 24 Kilates and Concepts will only be available for men. In addition, matching apparel and duffle bags will be available.
Below you can check out more photos of the Diadora From Seoul to Rio Collection. There will be two different release dates, the first taking place on August 6th (IC4000) at Euro shops, then on August 20th (Intrepid) in the US. The apparel will be available in September at two pop-up shops located in Rio and Tokyo.